Platione Solutions Pvt Ltd ("we," "us," or "our") operates Platione.com, India's comprehensive B2B marketplace platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.
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Our Privacy Commitment
We are committed to protecting your privacy and ensuring transparent handling of your personal information in compliance with applicable data protection laws.
GDPR CompliantIndia Data ProtectionISO 27001 Security256-bit Encryption
📋 Note: This Privacy Policy applies to our comprehensive B2B marketplace services including digital presence enhancement, directory listing, SEO services, domain management, mobile app development, CRM systems, order management, chat functionality, buyer databases, AI-powered tools, campaign management, social media posting, email and WhatsApp marketing, content creation, e-commerce solutions, payment integration, digital assessment services, and communication services on behalf of sellers.
Push Notification Data: Notification delivery status, open rates, and user engagement
Device Permissions: Camera access for document scanning, storage for file management, location for business services
Biometric Data: Fingerprint or face ID data for app authentication (stored locally on device)
Mobile Analytics: User journey tracking, feature adoption patterns, and app performance optimization data
1.4 Location and Geospatial Data
Precise Location: GPS coordinates when using location-based services (with explicit consent)
Google Maps Data: Place IDs, address components, business location verification, and map interactions
Delivery Tracking: Real-time location data for order fulfillment and logistics coordination
Business Address Data: Registered business locations, service areas, and operational territories
IP-based Location: Approximate geographic location for service availability and compliance verification
1.5 Communication and Messaging Data
Chat Communications: Real-time messages, conversation history, and interaction metadata
SMS Data: Mobile numbers, SMS delivery status, opt-in preferences, and message content
Email Communications: Email addresses, campaign engagement, and automated message responses
Voice Data: Voice messages and audio communications (when feature is used)
Channel Management: Communication thread organization and conversation analytics
1.6 Seller-Imported Contact Data
Third-Party Contact Lists: Contact information uploaded by sellers for marketing campaigns
Seller Warranties: Sellers warrant lawful basis for each imported contact
Limited Liability: Platione does not verify consent and is not liable for violations
Campaign Suspension Rights: Platione reserves right to suspend campaigns without proof of consent
Data Source Documentation: Records of data source and collection method when provided by sellers
1.6 Analytics and Tracking Technologies
Amplitude Analytics: User behavior patterns, feature usage metrics, and conversion tracking
Component Tracking: Page view analytics, user interaction patterns, and engagement measurement
A/B Testing Data: Feature testing participation and user experience optimization metrics
Performance Monitoring: App crashes, loading times, error logs, and system performance data
Behavioral Analytics: Click patterns, navigation flows, and user journey optimization data
1.7 Information From Third Parties
Social Media: Profile information from social media platforms when you connect your accounts
Business Databases: Company information, contact details, and business verification data from public sources
Payment Processors: Transaction verification and fraud prevention information
Marketing Partners: Lead information, contact databases, and targeting data
Integration Partners: Data from CRM systems, email platforms, and other business tools you connect
2. HOW WE USE YOUR INFORMATION
2.1 Core Platform Services
Creating and managing your account and business profile
Facilitating connections between buyers and sellers
Processing transactions and payments
Providing customer support and resolving disputes
Maintaining platform security and preventing fraud
2.2 Digital Presence Enhancement
SEO optimization and search engine ranking improvement
Domain registration and website hosting services
Mobile application development and maintenance
Digital business profile creation and optimization
2.3 Communication Services
Sending email marketing campaigns on behalf of sellers
Delivering WhatsApp Business messages and notifications
Distributing SMS marketing communications
Posting content on social media platforms
Facilitating real-time chat and messaging between users
Creating and distributing industry newsletters and updates
2.4 Business Intelligence and Analytics
Lead scoring and buyer matching algorithms
Digital business assessment and scoring
Market analysis and trend identification
Performance tracking and campaign optimization
AI-powered recommendations and insights
2.5 Legal and Compliance
Complying with applicable laws and regulations
Enforcing our Terms of Service
Protecting our rights and the rights of other users
Investigating and preventing illegal activities
3. MARKETING COMMUNICATIONS AND AUTOMATED MESSAGING
3.1 Communication Authorization
By using our Services, you specifically consent to the following:
Platione.com may send marketing communications, promotional emails, SMS messages, and WhatsApp messages on behalf of sellers to potential buyers in our database
We may use automated systems, AI-powered tools, and chatbots to facilitate communications between buyers and sellers
Your business information may be included in marketing materials, social media posts, and email campaigns to enhance your digital presence
We may create and distribute content related to your business including industry updates, articles, and promotional materials
3.2 Automated Marketing Systems
Lead scoring and matching algorithms that process your business information
Campaign management tools that automate marketing communications
AI-powered content creation and personalization
Scheduled email and message distribution systems
3.3 Opt-out Rights
You have the right to opt-out of marketing communications at any time by:
Using unsubscribe links provided in communications
Contacting our support team at privacy@platione.com
Updating your communication preferences in your account settings
4. INFORMATION SHARING AND DISCLOSURE
4.1 Business Partners and Service Providers
We may share your information with trusted third parties including:
Digital Marketing Partners: Email marketing platforms, WhatsApp Business API providers, SMS service providers
Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter for content posting and advertising
Technology Providers: SEO service providers, domain registrars, web hosting services, cloud computing providers
Development Partners: Mobile app development partners, software vendors, AI and chatbot service providers
Business Tools: CRM system providers, order management software, lead scoring services
Payment Processors: Razorpay and other financial services partners for transaction processing
Analytics Services: Google Analytics, marketing analytics, and business intelligence platforms
4.2 Platform Users
Basic business information with potential buyers and sellers for legitimate business purposes
Contact information to facilitate business communications and transactions
Product and service information for marketplace listings
4.3 Legal Requirements
We may disclose your information when required by law or to:
Comply with legal obligations and court orders
Protect our rights, privacy, safety, or property
Enforce our Terms of Service
Investigate potential fraud or illegal activities
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to appropriate safeguards.
5. DATA RETENTION
5.1 We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy.
5.2 Specific retention periods include:
Account Information: Until account deletion plus 7 years for legal compliance
Transaction Data: 7 years for financial and tax record requirements
Communication Logs: 7 years for business communications, legal compliance and dispute resolution
Marketing Data: Until consent withdrawal plus 30 days for processing
Analytics Data: 2 years in anonymized form for business insights
5.3 When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.
6. DATA SECURITY AND BREACH NOTIFICATION
6.1 Security Measures
We implement comprehensive security measures to protect your information:
In the event of a data breach affecting your personal information:
Affected users will be notified within 72 hours of discovery
Regulatory authorities will be informed as required by law
Clear information about the nature and scope of the breach
Immediate steps taken to contain and mitigate the breach
Guidance on protective measures you can take
Free credit monitoring services for financial data breaches
6.3 User Security Responsibilities
Use strong, unique passwords for your account
Enable two-factor authentication when available
Regularly review account activity and settings
Report suspicious activities immediately
Keep your contact information updated for security alerts
7. DATA LOCALIZATION AND CROSS-BORDER TRANSFERS
7.1 Data Localization (India Compliance)
In accordance with Indian data protection regulations:
Critical Personal Data: Stored exclusively within India
Sensitive Personal Data: Primary storage in India with encrypted backups
Financial Data: Processed and stored in RBI-approved data centers
Biometric Data: Encrypted local storage with additional security layers
Communication Data: Local processing for faster service delivery
7.2 International Data Transfers
When we transfer your information internationally, we ensure:
India Law Compliance: Cross-border transfers will be permitted only in accordance with Indian law, including government whitelist restrictions under the Digital Personal Data Protection Act
Adequacy Decisions: Transfers only to countries with adequate protection (applies for EU visitors)
Standard Contractual Clauses: EU-approved data transfer agreements where relevant
Explicit Consent: Your clear consent for specific international transfers
Necessary Transfers: Only for contract performance or legal obligations
7.3 Cross-Border E-commerce Data
FEMA compliance for international transaction data
Export-import documentation data sharing with authorities
Currency conversion rate data from RBI sources
International shipping and logistics partner data sharing
7.4 Data Sovereignty Rights
Right to object to international transfers
Data localization preferences in account settings
Regular audits of international transfer compliance
Transparency reports on data transfer activities
8. YOUR RIGHTS AND CHOICES
8.1 Depending on your location, you may have the following rights:
Access: Request copies of your personal information
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal information
Portability: Receive your information in a portable format
Restriction: Limit how we process your information
Objection: Object to certain types of processing
Withdraw Consent: Withdraw previously given consent
8.2 To exercise these rights, please contact us at privacy@platione.com. We will respond to your request within 30 days.
9. COOKIES AND TRACKING TECHNOLOGIES
9.1 We use cookies and similar technologies to:
Enable essential platform functionality
Remember your preferences and settings
Analyze platform usage and performance
Deliver personalized content and advertisements
Prevent fraud and enhance security
9.2 Types of cookies we use:
Essential Cookies: Required for platform functionality
Performance Cookies: Help us analyze and improve our Services
Functional Cookies: Remember your preferences and settings
Marketing Cookies: Used for advertising and campaign tracking
9.3 You can control cookies through your browser settings, but disabling certain cookies may affect platform functionality.
9.4 Advanced Tracking Technologies
Web Beacons: Small graphics for email and webpage analytics
Pixel Tags: Conversion tracking and retargeting
Device Fingerprinting: Fraud prevention and security
Mobile App Analytics: Usage patterns and crash reporting
Heat Mapping: User interaction analysis for UX improvement
10. THIRD-PARTY SERVICES AND INTEGRATIONS
10.1 Integrated Service Providers
We work with trusted third-party providers who may access your data:
Payment Processors: Razorpay, PayU, and other licensed payment gateways
Communication Platforms: WhatsApp Business API, Twilio, SendGrid
Cloud Services: Amazon Web Services, Google Cloud Platform, Microsoft Azure
Analytics Tools: Google Analytics, Facebook Pixel, LinkedIn Insights
Customer Support: Zendesk, Freshdesk, live chat providers
Explicit Consent: Separate consent required for biometric data collection
Local Processing: Biometric data processed locally on your device when possible
Encryption: Military-grade encryption for stored biometric templates
Limited Storage: Biometric templates, not raw biometric data
Automatic Deletion: Biometric data deleted upon account closure
11.3 Biometric Rights
Right to opt-out of biometric authentication
Alternative authentication methods always available
Right to delete biometric data at any time
No sharing of biometric data with third parties
Regular review and update of biometric consent
12. CHILDREN'S PRIVACY
12.1 Our Services are designed for business use and are not intended for individuals under 18 years of age.
12.2 We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.
12.3 Enhanced Protection for Minors
Parental consent required for any data collection from minors
Special procedures for deletion of minor's data
No marketing communications directed at minors
Additional safeguards for educational institution accounts
13. ARTIFICIAL INTELLIGENCE AND AUTOMATED DECISION MAKING
13.1 AI-Powered Features
Our platform uses artificial intelligence for:
Lead scoring and buyer-seller matching algorithms
Content recommendation and personalization
Fraud detection and security monitoring
Automated customer service and chatbot responses
Price optimization and market analysis
Predictive analytics for business insights
13.2 Automated Decision Making
Account Verification: Automated KYC verification using AI
Risk Assessment: Automated fraud and credit scoring
Content Moderation: AI-powered content screening and filtering